weprintinserts Help Center
Printing tips and important information to help you understand your options and ensure the success of your project.

All About Bleeds

If your piece requires the ink to print to the edge of the paper with no white space, it is said to have a bleed. A bleed is the area of your image that will be trimmed away after printing. This may require that your image be created slightly larger (.125" on all four sides) to accommodate the trimming. It is usually less expensive to print a non-bleed product.

An alternative to printing a slightly larger image is to have your piece trimmed so that it is narrower or shorter. For example, an 11" x 17" brochure with a bleed may have a folded and finished size of 8.375" x 10.75". There are various image area maximums to the presses that we use. If your piece bleeds and must have a precise finished size, please advise us of this... it may affect the cost as well as where we print your order.

Paper Selection

Below is a listing of various paper stocks but you are not limited to these.  The name indicates the basis weight which is the weight of a ream (500 sheets) at the standard size for that paper.

Paper stocks that we use most often are 70# Enamel (Enamel is a coated sheet commonly used in web press printing) and 30# Newsprint.

Newspaper inserts require a minimum weight of 60# for a single sheet insert. For an 8.5" x 11" insert, 60# White Offset or 60# Enamel meet that requirement. Anything lighter would need to be folded.

SCA and SCB are lightly coated stocks.

Stocks for Brochures, Catalogs, Flyers, Mailers, 8.5" x 11" and 11" x 17"
50# White Offset
60# White Offset
60# Gloss Text (Enamel)
70# Gloss Text (Enamel)
80# Gloss Text
100# Gloss Text
80# C2S Cover
100# C2S Cover

Tabloid or Broadsheet Stocks
30# Newsprint
35# Premium News
35# SCA
35# SCB
38# SCA
40# Groundwood
40# Coated
45# Coated

Card Stocks
100# Gloss Cover
14 pt C2S Cover
16 pt C2S Cover

File Submission

Final files should be submitted as PDF's created from your native high resolution files. Please make sure all colors have been selected as CMYK and that all artwork is in CMYK format at 300 dpi.

Files may be uploaded to our FTP server at URL: ftp.weprintinserts.com. You will be provided with a user ID and password for access.


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